To remedy the situation, engineers made the A- and B-pillars thinner. Regarding outward visibility, for example, the old car wasn't as easy to see out of as its competitors. Many of the targets were developed by measuring performance and customer perceptions of the The team worked nearly three years to thoroughly re-engineer what they had in order for the car to hit their performance targets. The car is marginally longer, wider and taller, but everything sits on a nearly identical wheelbase of 120.2 inches versus 120.0 inches.Ĭlauw explained that they didn't want to change the 300's character, rationalizing these subtle adjustments as opposed to a wholesale re-design of the car akin to the oldįord Taurus. The bodylines are simultaneously more crisp but less angular, softened by careful contouring. The new look is still more Armani than Abercrombie. However, some of the edge is admittedly gone. The look is more mature while remaining handsome in a masculine way. At the 2011ĭetroit Auto Show, Ralph Gilles (Senior Vice President of Product Design and CEO of theĭodge Brand) told the press that, "The new 300 needed a more grown-up look." As usual, Gilles nailed it. While the internals of the Hemi are carryover, the intake, exhaust and accessories are not." Okay, we believe him now, but you'd need really big hands to hold the carried-over five-speed automatic transmission.Ĭhrysler 300 (2005-2010) sported bold, in-your-face styling.
The front and rear aluminum suspension pieces and geometry are different. With the underbody, just a few pieces of the front floor pan are carry over. But all-new is a very different thing from significantly improved.Ĭlauw supported his answer, "Every exterior panel is new. Was it all-new, or just a heavy refresh like theĢ00 Sedan? You can't blame journalists for being confused.Ĭhrysler's product onslaught is putting 16 all-new and significantly improved models on the road this year. He was responding to repeated questions about the new sedan. The number of parts we carried over from the last car you can just about hold in your hands," said Mitch Clauw, Chief Engineer on the A Lot Newer Than It Looks From The OutsideĢ011 Chrysler 300 - Click above for high-res image gallery "We basically blew the old car up.
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